What is CPM in Advertising?
CPM stands for Cost Per Mille (Mille is Latin for thousand). It is a common metric used in online advertising (Google Ads, Facebook Ads) to measure the cost effectiveness of a campaign. It represents the cost an advertiser pays for one thousand views or impressions of an advertisement.
Why is CPM important?
Calculating CPM helps marketers compare the costs of advertising campaigns across different media. A lower CPM means you are reaching more people for less money.
CPM Formula
The formula used by this calculator is:
CPM = (Total Cost of Campaign / Total Impressions) * 1000